HYROX: จากสนามของคนธรรมดาสู่เศรษฐกิจประสบการณ์ โอกาสใหม่ของกีฬาและธุรกิจการเงิน

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สำนักข่าวอีไฟแนนซ์ไทย- -24 มี.ค. 69 11:28 น. KTC ออกบทความ : HYROX จากสนามของคนธรรมดาสู่เศรษฐกิจประสบการณ์ โอกาสใหม่ของกีฬาและธุรกิจการเงิน ในช่วงไม่กี่ปีที่ผ่านมา การแข่งขันกีฬาเพื่อมวลชน กำลังกลายเป็นตลาดใหม่ที่เติบโตรวดเร็วในระดับโลก หนึ่งในนั้นคือ HYROX ฟิตเนสเรซจากยุโรปที่เริ่มต้นจากงานเล็กๆ และกำลังจะทะลุ 1 ล้านคนในอีกไม่นาน การเติบโตดังกล่าวไม่ได้สะท้อนเพียงความนิยมของกีฬาเท่านั้น แต่ยังบ่งชี้ถึงการขยายตัวของเศรษฐกิจเชิงประสบการณ์ (Experience Economy) ด้านสุขภาพ ซึ่งเป็นเซกเมนต์ที่ผู้บริโภคยอมใช้จ่ายสูงขึ้นอย่างต่อเนื่อง

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