Krungthai COMPASS ถอดบทเรียนตลาดเต็นท์รถยนต์มือ 2 ไทย รับมือความท้าทาย (ดีมานด์-ราคา) ในปี 2569

สำนักข่าวอีไฟแนนซ์ไทย- -4 มี.ค. 69 15:51 น. Key Highlights: • ในช่วง 2-3 ปีที่ผ่านมา ตลาดเต็นท์รถยนต์มือ 2 เผชิญความท้าทายหลายด้านพร้อมกัน ทั้งจากยอดขายที่ลดลง -22% จาก 4.06 แสนคันในปี 2566 มาอยู่ที่ 3.17 แสนคัน ในปี 2568 จากปัญหาด้านกำลังซื้อของผู้บริโภค และยังเผชิญปัญหาด้านราคารถยนต์มือ 2 ที่อยู่ในเทรนด์ขาลง ซึ่งกดดัน NPM หายไปเกือบครึ่ง • ท่ามกลางความท้าทาย ยังมีผู้ประกอบการที่รักษาผลการดำเนินงานได้โดดเด่น โดย Key Characteristic คือ การมี “Speed over Stock” เพราะระยะเวลาขายที่นานขึ้นทุกๆ 30 วันxxxxxxxxxxxxxxxxxxxxx- -x xx.x. xx xx:xx x. xxx xxxxxxxxxx: • xxxxxx x-x xxxxxxxxxxx xxxxxxxxxxxxxxxxxxx x xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxx -xx% xxx x.xx xxxxxxxxxx xxxx xxxxxxxxx x.xx xxxxxx xxxx xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx x xxxxxxxxxxxxxxxxxxx xxxxxxxxx xxx xxxxxxxxxxxxxxx • xxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxx xxx xxxxxxxxxxxxxx xxx xxxxx “xxxxx xxxx xxxxx” xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xx xxx xxxxxxxxxxxxxxxxxxxxxxxxxx x% xxx 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Krungthai COMPASS ถอดบทเรียนตลาดเต็นท์รถยนต์มือ 2 ไทย รับมือความท้าทาย (ดีมานด์-ราคา) ในปี 2569

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